GERARD GRACIA

Empowering New Generation Companies

Bio

About me

I’m founder of Premios Vlogger “Vlogger Awards”, the #1 annual awards that reward best vlogger by industry in Spain. I also CoFounded Newvideo Congress, #1 European forum about video marketing & video influence.
Some brands and organizations we have worked with Atresmedia ( La Sexta, Antena 3, Atresplayer ), El Corte Inglés, Accor Hotels, B The Travel Brand, Totto, JCDecaux, IAB Spain, Dircom, Obra Social “La Caixa”.

During 2008 to 2013, I co-founded several projects such as events with RedBull as a main sponsor, a clothing brand for teenagers with showroom in Barcelona and exclusive amenities for luxury hotels.
After these learnings, we found out digital market was growing and bought 3 premium domains and co-founded the next classified sites: Parkings.com, Cascos.net and Gimnasios.es. Full Bio ->>

Entrepreneurial attitude

Act, Fail & Learn

There is no better school than your own learning. I define entrepreneurial attitude as a self-learning person, persevering, not waiting for someone to tell you what you have to do. It is already part of the past. An entrepreneur works in the present and looks to the future, in an ecosystem that evolves as fast as the Internet and new technologies do. You must be open. Listen, Act fast, Fail fast and Learn.
Not being afraid to make mistakes and change, it means innovation, and the ability to create amazing things. I learned a lot and thanks to Internet, because it gives you the opportunity to have a broad market perspective in real time and anticipate the change.

New era of companies

Platforms

Since first companies were founded, the business model have been focused to own as much resources as possible “people” or “products” to generate value and obtain a more profits.

A few years ago until today, we are seeing companies like Facebook, AirBNB, Uber, which act as platforms and are the users of the network themselves who generate the products that the company subsequently monetizes through different models.

In the near future, we will see how the technological advances and how to generate companies will change. In short, companies are nothing more than the people and resources that together create new products that contribute value to the society.

BLOG